We are solely dedicated to the sustainable development not just for the betterment of environment and society, but, we care about the future generations. It is our duty to provide sustainable, suitable and supportable future to our upcoming generation. For achieving this goal, we not only provide innovative plans but we also help to initiate them.
Our company Su-Dev Ltd. (Sustainable Development). This represent the Symbol of our Company Su-Dev Ltd. This logo is now under the trademark registration with all legal and lawful perspectives in the country of The United Kingdom. This symbol represents the earth with blue and green colour area. Blue colour area represents the air and water. Green colour area represents the land. In blue area, feather symbolises all the flying spices and fish symbolises all water living bodies. In green area, paws refer to all the land habituated living bodies and leaf is the symbol of all plant spices present on mother planet earth.
This Su-Dev Ltd. Symbol/Logo also indicate some unique features and Ideas/Goals/Vision of Su-Dev Ltd. If one look closely, a human nose can be seen which symbolises humans and their impact on mother planet earth can be seen in our daily lives. The two arrows moving in the clock-wise rotation indicates the time and/or moving forward with vision to keep our environment protected and sustainable for our future generation. Moreover, these arrows remind us the importance of air, water and land ecosystems for all the living bodies on the planet earth and symbiotic relationship with each other.
Depending upon the views of a person, there can be many explanations. However, we all should understand and do something to make this planet sustainable in the aspects of Environment, Economic and Society.
The use of symbol should be done only within the Su-Dev Ltd. and/or their partner and/or shareholders. The use and/or misuse of this as Symbol/Logo in any manner outside the Su-Dev Ltd. will be considered as contempt of law and will be prosecuted.
SUSTAINABILITY CONSUMER TREND
Consumers are paying more attention to their purchasing. 65% of British Customers are trying to live more ethically than they did a year ago (Ethical Lifestyles- UK, June 2018). They tend to show interest in the brands or suppliers which are taking actions to have a positive impact on the environment. Meanwhile, they are also searching for easy ways to reduce waste and energy use.
Sustainability in society and the environment are one of the main concerns of customers nowadays. More than 50% of fish customers in the UK want adviser for more sustainable alternatives and 40% of the young women between 16 and 24 are up for more environmentally friendly textile of clothes (Mintel, 2018).
United Nations General Assembly proposed Sustainable Development Goals (SDGs) to sustain our society and environment for current and future generation in 2015. The goals are broad and interdependent, while each has a separate list of targets to achieve. The SDGs cover social and economic development issues including poverty, hunger, health, education, global warming, gender equality, water, sanitation, energy, urbanization, environment and social justice.
SDGs not only give governments targets to achieve but also offer business a wide range of opportunities for innovations and new market development. A more stable society and ecosystem can assure the smooth of business operation. Companys are committing to sustainability initiatives since they realise that benefits from this engagement, such as the royalty of customers and are sustained resource.
NRBV (NATURE-RESOURCE BASED VIEW)
In studies on strategy management, it has been understood that the competitiveness of a firm not only relies on its internal capabilities but also depends on the external situation (Penrose, 1959, Chandler, 1962). The resource-based theory then emerged emphasising endogenous resources and capabilities to generate inimitable and rare value in order to sustain competitive advantage with increasingly intense competition (Hart and Dowell, 2011). However, this view omitted the interaction between firms and the natural environment, which may be understandable as it came before the environmental problem became so severe. Hence, the ‘Nature-resource based view (NRBV)’ was introduced in 1995 (Hart and Dowell, 2011). Hart (1995: 990) found that fast-expanding industry activities and accelerating resource use challenge the capacity of the natural environment to such an extent that it cannot recover. Hart, therefore, argues that ‘natural resources’ can constrain firms’ attempts to maintain their advantage, and he introduces the idea of NRBV. The causes of this constraint come from environment-related issues, such as environmental system degradation and resource depletion, and can limit the continuities of the available resource or capabilities of firms. To overcome the restrictions, Hart (1995) proposes three stages of environmental action firms can be taken into account. They are pollution prevention, product stewardship and sustainable development. Pollution prevention can lower cost by preventing waste and emission rather than end-of-pipe (EoP) pollution control.
TRIPLE BOTTOM LINE（TBL）
Today is the best time for business to discuss sustainability. There are quite some companies have launched projects to reach sustainability. Moreover, the idea of sustainability become known by everyone in governments and business. This concept has also been replacing traditional and profit-oriented approaches, directing firms to achieve a balance between the natural environment and economy incentives for both current and future generations (Lozano et al., 2015).
The sustainability of both the environment and firms can be achieved if the three dimensions of the triple bottom line (i.e. economic, environmental and social) are equal rather than only focused on economic performance, as has traditionally been the case (Elkington, 1999). These studies imply that economic sustainability is not the only aspect firms should consider for sustaining their operation. When making revenue is not the only goals of the business, the business can live with the society and environment. If a company ignore the sustainability of society and environment, it could not reach the sustainability of the operation. Thus, corporate has to engage in social responsibility and environmental responsibility.
Corporate Social Responsibility (CSR) not only means that corporates have to involve in some charity events or make donations. It has a border meaning: Taking good care of employees, complying regulations and keep improving the product or services and trying to reduce social cost.